The Fraser Canyon is a rugged and dramatic landscape of deep, narrow, rock gorges and forested, steep, cliff walls carved out of the Cascade Mountain Range over millions of years by the raging Fraser River flowing from BC’s Interior en route to the Fraser Valley. Home to cozy riverside heritage towns, history museums, Provincial Parks, and enough hiking trails and campsites for a lifetime.

With a rich history of Indigenous culture, national railway construction, and the gold rush of 1858, today it is one of BC’s most historic and scenic regions and one of the best places to explore the untouched wilderness. We wanted a brand that can pay homage to everything the canyon has been and encapsulate everything it continues to be.