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Tourism Hope

Rebrand / Brand Collateral

Originally established as a fur-trading post on the banks of the Fraser River in 1848, today Hope is a thriving mountain community surrounded by boundless nature. Centered in one of the most beautiful and geographically diverse regions of the province, Hope is the perfect base camp for exploring the outdoors.

Tourism Hope was re-branded as Hope, Cascades and Canyons as the area that it promotes is far larger than the town of Hope itself. The best part about this region and its biggest draw is the stunning beauty of its wilderness and abundance of outdoor adventure. The brand is rugged and natural and utilizes a simple colour scheme to best showcase and promote the natural beauty of this incredible part of British Columbia.

Project from Connect Media


The Home of Rambo

In 1981, the beloved cult-classic action film Rambo: First Blood, starring Sylvester Stallone, was filmed in and around the town of Hope. Ever since, it has been drawing fans in from around the world to visit filming locations, see the movie props on display around town, grab some Rambo merch, and attend the massive anniversary celebrations held every five years.